Avid Everywhere—Delivering on Our Vision for the Media Industry

Avid Company shares “Avid Everywhere,” its strategic vision for creating the most fluid end-to-end, distributed media production environment in the industry.

At IBC, Avid shed some light on the its new strategic vision "Avid Everywhere" with a news conference and the release of a white paper.

What is Avid Everywhere

At first glance, I assumed that Avid Everywhere was an Adobe Anywhere inspired rebranding of InterPlay Central and InterPlay Sphere. I was wrong, Avid Everywhere is about more than collaborative video editing.

Vision and strategy

Avid Technology is a company with a diverse range of hardware and software products, covering content creation (video, audio, graphics, news), asset management, audio/video hardware i/o, consoles and control surfaces, storage and servers.

The Avid Everywhere event was less about specific product details and more about defining the direction of the company. The centerpiece of the vision is a common services platform called Avid MediaCentral.



Most users who are editing and audio professionals will mainly associate Avid with the Artist Suite tier. This is the layer of content creation tools, including Media Composer, Pro Tools, Sibelius and the control surfaces that came out of Digidesign and Euphonix, including the Artist panels. If you are a single user of Media Composer, Pro Tools or Sibelius and own no other Avid infrastructure, like ISIS or Interplay, then the entire Avid Everywhere media platform doesn’t touch you very much for now.

The top layer of the platform chart is MediaCentral | UX, which was formerly known as Interplay Central. This is a web front-end that allows you to browse, log and notate Interplay assets from a desktop computer, laptop or mobile device.

Surrounding the entire structure are support services (tech support and professional integration services) plus a private and public marketplace. Media Composer software has included a Marketplace menu item for a few versions. Until now, this has been a web portal to buy plug-ins and stock footage. The updated vision for this is more along the lines of services like SoundCloud, Adobe’s Behance service or the files section of Creative Cloud.  To make this work, the Avid MediaCentral Platform includes things like proper security to enable such transactions.

All clouds are not the same

I started this post with the comment that I feel many editors confuse Adobe Anywhere and Avid Everywhere. I believe that’s because they mistakenly interpret Avid Everywhere as the specific version of the Media Composer product that enables remote-access editing. As I’ve explained above, Everywhere is a concept and vision, not a product. That specific Media Composer product (formerly Interplay Sphere) is now branded as Media Composer | Cloud. As a product, it most closely approximates Adobe Anywhere, but there are key differences.



Adobe Anywhere is a system that requires a centralized server and storage. Any computer with Premiere Pro CC or CC 2014 can remotely access the assets on this system, which streams proxy media back to that computer. All the “heavy lifting” is done at the central site and the editor’s Premiere Pro is effectively working only as a local front-end.

In contrast, Media Composer | Cloud is primarily a plug-in that works with an otherwise standard version of the Media Composer software. In order for it to function, the “home base” facility must have an appropriate Interplay/ISIS infrastructure so that Media Composer | Cloud can talk to it. In Avid marketing parlance “you’ve got to get on the platform” for some of these things to work.



Media Composer | Cloud permits hybrid editing. For example, a news videographer in the field can be editing at the proverbial Starbucks using local assets. Maybe part of the story requires access to past b-roll footage that lives back at the station on its newsroom storage. Through Media Composer | Cloud and Interplay, the videographer can access those files as proxies and integrate them into the piece. Meanwhile, local assets can be uploaded back to the station.

While not everything about Avid Everywhere has been fully implemented, yet, it certainly is an aggressive strategy. It is an attempt to move the company as a whole into areas beyond just editing software, while still allowing users and owners to leverage their Avid assets into other opportunities.

How to Import video into Avid Media Composer?

First, make sure the right bin or folder is selected, otherwise the ‘Import…’ option might be greyed out. Then, go to File > Import…. You will be prompted to select the video or stills you want to import.

Important Note: You must choose a transcode format if you are using this method. I recommend DNxHD while you’re in Avid. That means if you want to transfer unsupported files into Avid Media Composer including 108060p AVCHD .MTS, MXF, Sony XDCAM, 4K XAVC, MPG, MKV, MP4 or VOB etc, you’d better transcode them to Avid most likely format DNxHD .mov. To get it done, Pavtube HD Video Converter (or the Mac) version is highly recommended to you.

More info:

• Bringing .MXF files into Avid Media Composer  
• Correct way to import Canon XA25 AVCHD MTS into Avid 
• How do I import .mov file from Canon T4i/650D into Avid MC

Transcode Sony TD30V/B 3D MTS to MOV, AVI, MPG, MP4, ASF, SWF, FLV for editing, sharing on Mac

Read this article if you are interested in transcode Sony TD30V/B 3D MTS to MOV, AVI, MPG, MP4, ASF, SWF, FLV for editing, sharing on Mac, it offers a possible solution for dealing with 3D AVCHD video.

First and foremost the most appealing aspect in any camcorder is that it produces high-quality video. The Sony HDR-TD30V/B provides you with video quality that, not long ago, would have been inconceivable out of even a high-end consumer-level camcorder. With gorgeous 1080i 3D video recording in a sleek, portable package, this camcorder warrants every penny charged.

Recorded lots of amazing 3D mts videos with Sony HDR-TD30V/B? Wanna share this 3D AVCHD mts from TD30V/B with your friends or family, and do some editing work with them in mac programs?

Now with Pavtube MTS/M2TS Converter for Mac, you can make Sony HDR-TD30V/B recorded 3D AVCHD editable in FCP X, iMovie, FCE, Premiere Pro, Avid Media Composer, etc, playable on media players or portable devices and uploadable onto Youtube. What's more, this top 3D MTS Converter for Mac allows you to split one file into several, specify output file size, adjust various output parameters to get custom files, output 3D MKV/MP4/MOV/WMV/AVI with Side-by-Side, Top-Bottom, or Anaglyph (Red-Blue) video to satisfy multiple requirements.

Now just download the app and follow the step-by-step guide to transcode Sony TD30V/B 3D MTS to MOV, AVI, MPG, MP4, ASF, SWF, FLV for editing, sharing on Mac.

1. Connect your TD30V/B camera to Mac and keep it on. Launch the best Mac 3D MTS Converter app; click the top left two icons to load your footages individually or in batch correspondingly.



2. Click the Format bar to select output format. If you only want to get 2D video in MOV, AVI, MPG, MP4, ASF, SWF, FLV format, just choose the format you need.



P.S. If you want to output 3D video for editing or playing, you can choose format from “3D Video” option.

3. Hit the Convert button to start transcoding Sony TD30V/B 3D AVCHD MTS files to MOV, AVI, MPG, MP4, ASF, SWF, FLV.

When the conversion task is finished, click “Open” button to get the exported files and then import the converted 3D MTS video for editing, sharing on Mac.

More features of this top 3D MTS Converter Mac:

a. In case the default settings do not fit your requirement, you can click “Settings” button and enter “Profile Settings” panel to adjust video size, bit rate, frame rate, sample rate and audio channels.

b. If you want to merge multiple MTS files into one for easy editing, please tick the box "Merge into one file" to merge all the imported clips.

c. In case the MTS footage is taken under interlacing mode, just click "Edit" to go to Video Editor, and hit Effect to select Deinterlacing and interlacing lines will be eliminated. (Checked by default)

d.  This app works for most professional 3D camcorders like Sony HDR-TD10, Sony DSC-WX30, Sony HDR-TD20, JVC Everio GS-TD1, Panasonic HDC-Z10000, Panasonic AG-3DA1 etc.

This top 3D MTS Converter Mac can help you convert Sony TD30V/B 3D MTS footage to any format you want standard 2D and 3D video. 

Read more:

• How to Convert 3D AVCHD MTS files to 3D AVI format
• 3D MTS to 3D MOV Converter- Solve 3D MTS playback and editing issues
• Editing Sony HDR-TD10 3D mts/m2ts footage in Premiere Pro and FCP X

Convert DVD to MP4/MKV/MOV with multiple auidio tracks/subtitles

This guide will leads you to easily get DVD contents to MP4/MKV/MOV format in multi-track so you can switch to the desired language or subtitle during playback.

MP4 in PowerPoint - How to Insert MP4 into PowerPoint for playing?

Do you want to insert MP4 Videos to PowerPoint for playing? This article mainly explains why can't we directly use MP4 in PowerPoint and introduces the easy solution to embed all kinds of mp4 files into PowerPoint for presentation. 

Some types of software take YouTube and other videos from video sharing sites and save them in file formats that you can watch without needing to be connected to the Internet. Many of these videos are saved in the MP4 file format. 

Hot search: MP4 to PowerDVD | MP4 to HTTP Live Stream | MP4 to Sony Movie Studio | H.264 MP4 to H.265 MP4 | MP4 Files with Adobe Premiere Pro 

Part I: While PowerPoint does not allow you to directly insert an MP4 file into a PowerPoint presentation? 

 

For PowerPoint 2007, 2003 or lower version: According to Microsoft PowerPoint official website, PowerPoint 2007, 2003 or lower version only supports WMV, AVI, ASF, and MPG/MPEG four video formats. If you import other video formats like MP4 to those version of PowerPoint, it will end in fail. 

For PowerPoint 2010: Though PowerPoint 2010 announced to embed and play MP4 files, it has some limitations: 

a: You need have the QuickTime player installed on your computer and you can only insert an Apple QuickTime movie (.mov, .mp4) file to PPT 2010. 

b: The PowerPoint 2010 64-bit version is not compatible with 32-bit versions of QuickTime. You must install a 64-bit version of QuickTime, or a 32-bit version of PowerPoint 2010. 

For PowerPoint 2013: In PowerPoint 2013, .mp4 videos encoded with H.264 video (a.k.a. MPEG-4 AVC) and AAC audio is recommended. However, even though your video file have the .mp4 file extension, it may not play correctly if the correct version of the codec is not installed, or if the file is not programmed in a format that is recognized by your version of Microsoft Windows. 

Therefore, we often meet difficulty in inserting MP4 to PowerPoint, let alone to play MP4 in PowerPoint successfully. Then how to get mp4 files easily embeded and played in PowerPoint? The answer is to convert mp4 to PowerPoint compatible AVI, WMV, ASF, MPG videos. Now let's go to learn how to do it. 



Part II: How to convert MP4 Videos for inserting and playing in PowerPoint 

Step 1. Run the Pavtube Video Converter, drag and drop source video to the program. 

  

Other Download: 
- Pavtube old official address: http://www.pavtube.com/video_converter/ 
- Amazon Download: http://download.cnet.com/Pavtube-Video-Converter/3000-2194_4-75734821.html 
- Cnet Download: http://download.cnet.com/Pavtube-Video-Converter/3000-2194_4-75734821.html 


Overall, the all-in-one program can easily convert Blu-ray DVD disc, DVD folder, DVD IFO/ISO file and various videos inluding the MP4 files to any video format like AVI, WMV, MPG, FLV, F4V, SWF, H.264, MKV, 3GP, RMVB, WebM, VOB and more for playing in any version of PowerPoint Presentation including PowerPoint 2010, 2007, 2003, 2000, 2002, 2005 or even PowerPoint 95, 97. If you are Mac users, try Pavtube Video Converter for Mac. 

 

Step 2. Click on "Format" bar, and Choose PowerPoint compatible format. 

Choose the PowerPoint supported formats in the "Format" dropdown list. You can go to "Common Video" and find "MPEG-1 Video (*.mpg)" which works well with both Windows and Mac version of PowerPoint. What's more, WMV is well supported by PowerPoint for Windows; MOV is well supported by PowerPoint for Mac. 

 

But, here you are recommended to choose the Apple devices like iPad, iPone, Apple TV, etc directly. Find a suitable format under these Apple devices options. 

Tips: For some advances users, you can go to adjust video and audio parameters like bitrate, resolution, channels, etc. Click "Settings" button you can go to check and change them as you like. 

Step 3. Press on "Convert" to start encoding MP4 Videos to Microsoft PowerPoint Presentation compatible video. 

Step 4. When conversion completes, press on "Open" to locate converted videos. 




Part III: Embed video in PowerPoint 

Before starting adding video to PowerPoint, you need to create a folder and put both your converted video and your PowerPoint presentation in this folder. Then open the PowerPoint in this folder to insert the converted video file which is just located in this folder. 

For PowerPoint2003: 

View the appropriate slide in normal view where you want to insert the converted video. 
Go to the Insert menu, point to Movies and Sounds, and then select Movie from File. An insert movie dialog will pop up where you need to search for and insert the converted file. 

 

Then an alert box pops up asking "How do you want the movie to start in the slid show?" To play the movie automatically, click automatically. To start your movie by clicking the mouse, click When Clicked. 

 

For PowerPoint 2007: 

View the appropriate slide in normal view where you want to insert the converted video. 
Click on Insert tab and select Movie to insert video into PowerPoint just as in PowerPoint 2003. 

 

In this way, you can insert and enjoy your favorite MP4 Videos on any version of PowerPoint including PowerPoint 2010, 2007, 2003, 2000, 2002, 2005 or even PowerPoint 95, 97.. 

Read More:

• Best solution to Play all MP4 on PS3/PS4
• Why can’t Insert MP4 videos in PowerPoint 2016, 2013, 2011 On macOS Sierra
• Upload MP4 videos from iPhone/iPad to Youtube
• 4K MP4 to LG 4K TV - Convert 4K MP4 to LG 4K TV friendly format
• Play MP4 videos/footages/movies on QuickTime
• Convert VirtualDub Files to MP4 on macOS Sierra/Windows
• Convert VLC file to MP4 file/Solve “can’t play MP4 on VLC player”
• DVD Player Can't Play MP4 Videos? - Solved!
• Best Way to Play Unsupported MP4 Files on PS3 via USB Drive
• Best Program to Convert FFmpeg Files to MP4
• How to Easily Convert WMV to MP4 on Mac and Windows?
• Why Can't Watch All HD/4K MP4 Movies on macOS Sierra

Importing Sony Alpha a7S XAVC-S files to Premiere Pro and After Effects for editing smoothly

If you have issues with importing Sony Alpha a7S XAVC-S to Premiere Pro and After Effects, just follow this article to solve.  

Sony Alpha a7S is amazing! Great camera, overall. I'm primarily using this camera for film, but love taking stills with it. It takes wonderful stills, so don't let a 12.2 megapixel camera fool you. The wide shots are amazing and the video quality is wonderful. The only problem I encountered was the file format. The XAVC S codec it shoots in wraps its files into MP4s. These files are extremely difficult to import into all my major film editing softwares, like Premiere Pro and After Effects.

According to our experience and other user's feedback, to make your Sony Alpha a7S XAVC-S workflow in Premiere Pro and After Effects smoothly, it’s highly recommended converting a7S XAVC-S clips to MPEG-2 for Premiere/AE editing use.

Here comes Pavtube HD Video Converter for Mac to do so. It is the best Mac a7S XAVC-S Converter or compressor to help you edit the XAVC-S clips from a7S you shoot in Premiere Pro and After Effects without rending, you can go to download it and have a free try! Below I will outline how to convert Sony Alpha a7S XAVC-S footage to Premiere Pro and After Effects compatible format for editing on Mac.

Step 1: Copy Sony Alpha a7S media on to the Storage Drive in a folder.

Step 2: Launch the best Mac XAVC-S Video Converter. Click the "Add" button for adding to import the xavc-s files from a7S.



Step 3: Click on the dropdown menu of "Format", and then move your pointer to Adobe Premiere/Sony Vegas> MPEG-2 (*.mpg) which is the perfect video format for you to transfer Sony Alpha a7S XAVC-S to Premiere Pro and After Effects. Then you can set the output folder by clicking "Browse" icon as you prefer.



Step 4: Click "Settings" icon to adjust audio and video parameter. You can change the default codec, bit rate, frame rate, sample rate and audio channel according to your needs and optimize the output file quality.

Note: To get original(best) video quality, you can keep original video size and bitrate.

Step 5: Click the "Convert" button and it will convert Sony Alpha a7S XAVC-S files to MPG video for editing in Premiere Pro and After Effects immediately.

Step 6: Once the Mac MTS to Premiere/AE conversion is done, you will be able to get the output files for Premiere Pro and After Effects via clicking on "Open" button effortlessly.

Now you can easily import the converted mpg footage in Premiere Pro and After Effects for editing keeping high quality effortlessly.

If you are windows users, try Pavtube HD Video Converter.

Read more:

• Edit FDR AX1 XAVC S video in Avid MC 6 
• Convert Sony FDR-AX100 4K XAVC S to FCP X
• Transcode Sony AX1 4K XAVC S to QuickTime MOV

20% Off Best MTS/MXF/MOV Converter at 2014 Back-to-School Special Offer

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The giveaway includes Blu-rays, DVDs and HD Videos related software which will give you great experience when enjoying these videos and movies on Android/Apple/Windows devices. Besides that, you will have no worry about any compatibility issues when editing the MTS/MOV/MXF files in Mac editors(FCP, FCE, iMovie, Avid Media Composer, Adobe Premiere, etc.), and Windows editing programs (Sony Vegas, Premiere Pro, Movie Maker, etc.)!

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Issues with importing PowerShot G1 X Mark II 1080p MP4 videos in FCP X, solved!

This guide is applied to solve the problem importing and editing Canon PowerShot G1 X Mark II 1080p MP4 videos in FCP X on Mac

With the 'Mark II' version of the PowerShot G1 X, Canon has addressed many of the shortcomings of its predecessor. For a start, the G1 X II has a faster lens that covers a wider focal range and can shoot much closer to a subject. With G1 X Mark II, you can get 1080/30p video recordings in MP4 format.

If you like sharing your video on YouTube, Google, Facebook etc., maybe you need edit Canon PowerShot G1 X Mark II MP4 in FCP X on Mac in advance. This guide will share a Canon G1 X Mark II video solution with you which enable you import and edit Canon PowerShot G1 X Mark II MP4 video in FCP X without any problem.

In order to edit Canon G1 X II MP4 clips in FCP X without crashing problem and avoid rendering, you’d better transcode the Canon MP4 footages to FCP X native format, say, Proes codec mov format.

How to Convert Canon PowerShot G1 X Mark II MP4 to FCP X for editing

Best Software choice:

Pavtube’s HD Video Converter for Mac – a top Canon Video Converter for Mac.

The Mac Canon Video to FCP Converter is an easy to use yet professional which can not only transcode Canon PowerShot G1 X Mark II MP4 videos to Prores codec for Mac editing, but also provide simple video editing functions for you. Besides, the program can also convert HD videos from HD camcorders or DVs (like JVC, Panasonic, Sony and Cannon) for editing in Final Cut Pro 6/7, Final Cut Pro X, Final Cut Express, iMovie, Avid, Adobe Premiere, After Effects, etc. Below is how.

Steps for Editing Canon PowerShot G1 X Mark II mp4 footage in FCP X

Step 1. Import Canon PowerShot G1 X Mark II MP4 videos to the best Mac Canon Video Converter for FCP X.



Step 2. Select to rewrap your mts files to "Apple Prores 422(*.mov)" or "Apple Prores 422(HQ)(*.mov)" to work fine with FCP X.



Learn more Apple ProRes, please refer to Types of Apple ProRes Codecs

Tips: You can click on Settings to adjust audio and video parameters including video size, video frame rate, bitrate, sample rate, audio channel.

Step 3. Click “Convert” button to start transcoding Canon PowerShot G1 X Mark II MP4 files to Proes.mov for FCP X under Mac OS.

After a shot conversion, you will be able to get/transfer Canon PowerShot G1 X Mark II MP4 videos into FCP X for editing without rendering. Now issues with importing PowerShot G1 X Mark II 1080p MP4 videos in FCP X is solved!